LAS VEGAS – Lifestyle Enterprise kicked off the New Year with another successful Forbidden City show held at the Westgate Hotel & Casino.
The event started on Thursday and continued on Friday and into Saturday as dealers from around the country and the world stopped in to shop a broad range of product from sofas, motion seating and sectionals to bedroom, dining and outdoor furniture.
The company introduced product in all categories, including some 30 new casual dining sets and about 20 new bedrooms, making this its signature introduction market for the year. Based on dealer feedback, it is also one that will ultimately guide product development initiative leading into both the April and October markets.
More than half the overall 35 bedrooms on the floor were new and two thirds of the 45 dining sets shown were also being seen for the first time, said Derrick Ng, president.
Four-piece bedrooms are targeted to retail from $599 to $1,999 while table and four chair dining sets are targeted to retail from $199 to $1,199.
All the outdoor vignettes shown on the floor – ranging from dining sets to sectionals – were also brand new, he said. Ng added that t this is the fourth time that the company was showing the category, which is starting to gain traction in the marketplace.
Attendance numbers were not available late Friday as the company was trying to get a more complete count based on attendance on Saturday. However, Ng said that order writing activity at the event was strong due largely to incentives the company was offering for orders placed at the show.
He said that the outdoor was getting a particularly strong response as dealers see the company is committed to the category, which is largely coming from China, due to its capabilities with metal frames and synthetic woven materials used in the line.
“They still do the best job in China for the style and price point we need,” Ng said, noting that the company continues to source there despite uncertainties regarding tariffs.
He said the government shutdown caused some delays in products getting to the showroom from the Los Angeles ports. For example, several containers that arrived at the port on Jan. 9 did not get delivered to the showroom until Jan. 22, two days before the opening.
Nonetheless, the showroom was full of product, with separate areas devoted to upholstered beds and chaise lounges as well as several adjustable beds, including a $299 queen version at the front of the space. Also greeting dealers as they entered the space were some of Lifestyle’s solid wood bedrooms along with some youth bedroom and accent furniture being presented in a prominent spot due to their e-commerce-friendly nature.
The new product that goes into production based on order activity is expected to ship between April and May and in some cases hit retail before Memorial Day through June.
Irwin Novack, owner of Kane’s Furniture, said he has been coming to the show since its inception in the mid 2000s.
“There are a lot of good values,” he said of the show, adding that he will probably pick up some of the new bedroom and upholstery offerings.