Home Lifestyle Lifestyle Brands Like Stasher Offer Us A Cleaner More Beautiful World – Forbes

Lifestyle Brands Like Stasher Offer Us A Cleaner More Beautiful World – Forbes

5 min read

Some people equate environmental sustainability with having less, with giving something up or of going without. But entrepreneurs like Kat Nouri, CEO and Founder of Stasher, a company that makes airtight, reusable silicone bags, see sustainability differently. “Business has the power to be a champion for society and the environment,” says Nouri. Instead of negatively framing the issue as living with less, think of a sustainable lifestyle as having more free time, more mental peace and a tidier, neater, cleaner place to live.

Since the average American throws away about 185 pounds of plastic per year, the move toward a plastic free way of life might be one of the best ways to give up clutter and gain peace of mind.

Simply flipping through photos of colorfully arranged fridges and neatly organized kitchen drawers on Stasher’s Instagram page is soothing. Healthy fresh fruit and veggies packed in glass mason jars and silicone bags, wooden bowls and kitchen utensils, cotton or wicker bags for carrying your lunch. Stasher gives us a vision of a clean modern plastic free life and it’s beautiful. Losing plastic isn’t losing anything at all; it’s gaining a world that’s sparkling and gorgeous.

Stasher’s goal has been to disrupt the food storage industry by replacing single-use plastic bags with reusable silicone ones thereby preventing millions of single-use plastics from piling up in landfills and polluting our oceans. That’s because only about 1% of the estimated 4 trillion plastic bags used worldwide annually are returned for recycling and of those 4 trillion plastic bags, about one trillion of them are single-use. In fact, single use plastic packaging makes up as much as 40 percent of the plastic that’s produced.

People are sick of all this pollution, especially millennials who are driving the sustainability movement. Consumers are concerned about the environmental impacts of their purchasing decisions, so they’re willing to pay more for sustainable or eco-friendly products.

Stasher bags are made from food-safe, 100% pure platinum silicone as a sustainable alternative to single use plastics. The silicone bags are heat resistant and much more durable than plastic. And unlike plastic, which when heated releases harmful chemicals that leech into your food, silicone is safe to cook in — from the microwave, to the oven, and is even safe for sous vide. The silicone bags can be used for storage or go straight from the freezer into boiling water. They’re designed for the circular economy, and to be part of a movement for a zero-waste, clutter-free, colorful, beautiful future.

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