Home Health Products OptiBiotix extends distribution deals for gut health products – NutraIngredients.com

OptiBiotix extends distribution deals for gut health products – NutraIngredients.com

2 min read

The extension concerns Optiobioix’s CholBiome and WellBiome, two products that address cardiovascular and digestive health respectively and are available in the German, US, Asian and Australian markets.

“We are pleased to announce the continued expansion of OptiBiotix and ProBiotix ingredients in these markets through our distribution partners Agropur, CTC, Maxum and Draco,”​ comments Stephen O’Hara, CEO of OptiBiotix.

“With the health and wellness industry estimated to be worth €$3.5tn ($4.2tn) in 2019, the launch of WellBiome is a key part in our journey to support the ongoing success of our partners.”

WellBiome is a prebiotic fibre and mineral blend that is said to help maintain a healthy digestive system by increasing essential bacteria, specifically the Bifidobacterium, Bacteroides​ and Christensenella​ strains via the product’s high soluble fibre content (94%).

The product is the focus of the extension agreement with original Asian distribution agreement with CTC to include WellBiome as a bulk product, and three additional products under the CholBiome brand.

The territories remain unaffected with distribution rights granted for the Philippines, Vietnam, Indonesia, Colombia, the Dominican Republic and Guatemala.

German market

Closer to home, WellBiome forms part of a health and wellness portfolio with Draco to continue distributing the product in Germany in a distribution extension confirmed last month.

“The introduction of WellBiome gives us the opportunity to extend our product portfolio of functional ingredients with scientifically proven benefits and increase the commercial opportunity,” ​says Andre Wittke, General Manager at Draco.

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