Vegas, Nevada, Feb. 27, 2019 (GLOBE NEWSWIRE) — Natural Health Farm Holdings, Inc (OTCQB: NHEL) (the “Company” or “NHF Holdings”), a nutraceutical biotechnology company, today announced a planned strategic retail product and market expansion of PremaLife Australia Pty Ltd. (“PremaLife”), the Company’s 51% owned naturopathic and homeopathic manufacturer.
Under the guidance of its founder, renowned Australian natural therapist Glen Gillard, PremaLife is a manufacturer and supplier of functional foods and health supplements, and of uniquely formulated practitioner-only naturopathic and homeopathic medicines for more than 30 years. PremaLife now manufactures (OEM and branded) over 400 health, nutritional and food products distributed throughout Australia and for export to numerous countries. PremaLife product lines/brands include BioActive, BioResearch, NPM, Health Script, Sunray Compounding, Wonderfoods, Radico Organic Hair Colour, Rosa Naturals, and Reach for Life. The company also hosts regular educational webinars and seminars for practitioners to learn about PremaLife products and their use.
“For over 30 years, PremaLife has firmly established itself as a leading developer and manufacturer of the highest quality naturopathic and homeopathic products available anywhere,” commented Vernon Tee, President of NHF Holdings. “While previously focused primarily in the Australian practitioner-only market, we are preparing to launch an aggressive strategy to expand PremaLife’s business model to include new retail focused products, new distribution channels, and most importantly, entry into the rapidly growing markets for Australian manufactured health and wellness products in Malaysia and China.
“In Australia, through expansion of PremaLife’s practitioner-only business model to include direct-to-consumer products, we will be providing the first ever opportunity for established Aussie distributors, retailers and their loyal customers to purchase many of the most popular PremaLife products without a medical doctor or other healthcare provider. We expect the response to this expanded distribution model to be overwhelmingly positive and should lead to significantly higher sales in the Australian market.
“In Malaysia and China, with a combined population of over 60 times that of Australia, our plan to leverage existing NHEL related business networks and potentially partner with other established distributors and multi-location retailers, represents a massive growth opportunity for PremaLife and the Company. One of the most significant driving forces behind this growth opportunity is the extraordinary popularity of Australian foods and healthcare products in Malaysia and China which are widely believed to be higher quality and safer than most comparable Chinese manufactured products.
Mr. Tee concluded, “The growth potential for PremaLife in Australia, Malaysia, and China is remarkable. Their unique product formulations and solid reputation as a high-quality Australian manufacturer, combined with our retail knowledge, experience, and business connections in China and Malaysia, should position PremaLife for rapid expansion and long-term success.”
The Company anticipates making further announcements regarding the planned launch of the PremaLife expansion strategy in the near future.
About Natural Health Farm Holdings Inc.
Natural Health Farm Holdings, Inc. (OTCQB: NHEL) is a Nevada-based fully integrated nutraceutical biotechnology company offering clinically researched naturopathic products and related services through healthcare practitioners and direct-to-consumers. Since 2017, the Company has developed and commercialized a proprietary web-based Naturopathic Learning Management System that enables consumers and distributors to be educated on health-related aspects of various diseases.
For further information, please visit www.nhf-holdings.com
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933, are subject to Rule 3b-6 under the Securities Exchange Act of 1934 and are subject to the safe harbors created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.