ASU fashion students headline first entrepreneurship fashion show
At 9 a.m. on Saturday, teams of Arizona State University students gathered inside the Student Pavilion’s lobby and ballroom on the Tempe campus. Walls and drapery were put up. Technicians affixed a ramp perpendicular to the main stage. Lights and sound cues were tested.
By noon, hair and makeup technicians arrived on site. Directors and performers started working out nerves, wardrobe and wearables in tote. Organizers checked in on planning items.
A long line of people began streaming into the pavilion at 6 p.m. A red carpet and step-and-repeat banner invited visitors to capture the glamorous moment by selfie or photographer. Guests, all in their best stylish attire, were met by greeters with gift bags and small-plate edibles.
Behind black curtains in the ballroom, models primped and stage managers directed while photographers captured the energy of these behind-the-scenes moments.
Finally at 7 p.m., guests filled the ballroom, where an emcee welcomed them. A singer took the stage and models began to parade down the perpendicular runway for “Uncertainty,” the 2018 ASU Fashion debut.
It was a fitting title, a playful whisper of the risks and rewards of fashion and the future. But if there is one thing Carol Wong can be certain of when she looks back on this night, it’s that she took a leap and made a statement inspired by her own uncertainty.
Wong, poised to be among the first students to graduate from ASU’s new fashion degree program this spring, pulled off an aspiring designer’s dream Saturday night, staging ASU’s first-ever entrepreneurship fashion show.
The idea to organize a student-led fashion show was simply born out of necessity, according to Wong — ASU’s new fashion program has never had one. So, with help from mentors and classmates in ASU’s Herberger Arts and Design Entrepreneurship StudentsHerberger Arts and Design Entrepreneurship Students (HADES) provides entrepreneurial professional development to design and arts students through peer-to-peer mentoring, workshops, and interaction with art and design entrepreneurs while supporting the launch of design and arts students’ entrepreneurial careers and ventures. (HADES) club, Wong took the lead.
“We all worked together to make it happen,” she said after the show. “It was better than I expected but not as perfect as I wanted.”
(A friend then chimed in to say that the designer and capstone project manager doesn’t give herself enough credit.)
“I hope people see this as a starting point with room to improve,” Wong said of her creative vision to see ASU fashion students raise the show to new levels.
Inspired by the scale and production value of the “Big Four” fashion weeks that take place every year in Paris, Milan, London and New York, 90 students spent countless hours designing and planning to reorient ASU’s new Student Pavilion, transporting almost 500 audience members into another realm of creativity, design and innovation happening at ASU.
There were singers, dancers, models and plenty of fashion.