Home Beauty Products Kohl's Teams Up With Facebook to Highlight Beauty Products – TheStreet.com

Kohl's Teams Up With Facebook to Highlight Beauty Products – TheStreet.com

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Kohl’s (KSSGet Report) is teaming up with Facebook (FBGet Report) in a bid to supercharge sales of beauty products at the retail giant.

Starting in 2020, Kohl’s will enlist Facebook to find trending brands in the beauty and wellness category to highlight on the retail chain’s Beauty Checkout platform, which Kohl’s launched in October.

The quarterly rotation will feature more than a dozen products at a time, with the current lineup featuring Banila clean skincare, Barefoot Scientist footcare solutions and Cleo & Coco “natural deodorant,” according to the company.

Shares of Kohl’s fell 0.84% to $51.02 Wednesday and have trended down over the last six months after hitting $72.41 on April 22.

Kohl’s reported a 2.9% decline in comparable-store sales during the second quarter, compared to growth of 3.1% during the same quarter in 2018.

Still, the retail giant beat expectations for second-quarter revenue, which rang in at $1.55 a share, beating the $1.52-a-share estimate of analysts surveyed by Zacks Investment Research.

Kohl’s and Facebook are holdings in Jim Cramer’s Action Alerts PLUS member club. Want to be alerted before Jim Cramer buys or sells the stocks? Learn more now.

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