When 10-step K-beauty routines and product layering trends abound, it’s no wonder increasing numbers of people are discovering they have sensitive skin. We have more product choices and categories than ever before, in both clean and conventional beauty—and the reality is that the more products you use, the more likely you are to experience a reaction to one of the ingredients in said products.
This is especially true of people with rosacea. Clinical rosacea affects an estimated 415 million people worldwide, which sounds like a lot but is approximately 5.5 percent of the total population. “I am not sure if the actual incidence has gone up, but certainly many more people seem to be aware of it,” said holistic dermatologist Cybele Fishman, M.D. “People who used to just think of themselves as having sensitive skin, or being on the pink side, are coming in asking if they have rosacea.”
Katey Denno, a green celebrity makeup artist and nontoxic beauty expert, has also noticed an uptick in rosacea awareness. “I have heard about it more through clients, friends, and on social media lately,” Denno said. She suspects it’s because more people are paying more attention to their skin.
Holistic esthetician, mbg Collective member, and health coach Britta Plug says that she has about four clients who truly have rosacea—the rest are experiencing sensitivity due to products and routines that strip the skin of its protective barrier.