If you take a look at your makeup and skincare products, you’ll probably notice that a lot of your picks come from the same type of brands. Booooring. There are so many brands and products that are consistently overlooked and, TBH, it only does you a disservice if you don’t look outside of your own bubble for beauty products. I mean, you could be missing out on your new go-to red lipstick or the face serum that’ll totally transform your skin. So, since the beauty market can be way overwhelming, I did a little prep work for you by rounding up 13 Native American-owned beauty brands you should absolutely know about.
Each one of these lines are owned by members of the Native American community, and the ingredients are inspired by their heritage and traditions. Anyone and everyone can enjoy these products and reap their benefits—so be sure to peep all the brands below. And I’m warning you now: You’re def about to find a new favorite (or three).
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Sister Sky White Willow Body Lotion
In case the name wasn’t a giveaway, this body care-focused line was started by two sisters who wanted to continue the Native American tradition of infusing natural ingredients into skincare products (think: lotions, soaps, and mists). This body lotion is one of their many standouts—your parched skin will drink up the hydrating blend of shea butter, vitamin E, and sunflower oil.
Cheekbone Beauty Alanis Liquid Lipstick
This Indigenous beauty line is packed with pigmented products that add a nice pop of color that’ll round out any IG selfie. The cute packaging is what will initially catch your eye, but the lightweight and moisturizing liquid lipsticks—you can thank the silica in the formula for that—are what will keep you coming back for more.
Sḵwálwen Kalkáy Wild Rose Toner
If you read my Acne Newsletter from a couple of weeks ago (and if you aren’t subscribed yet, WYED?), you know that I’m a huge fan of toner. Any product that’ll get rid of tap water residue is a true MVP in my book. That’s why I was instantly drawn to this rose toner from Native American skincare brand Sḵwálwen Kalkáy. It’s laced with rose oils to cleanse your skin without leaving it tight or dry.
Prados Beauty Face Pads
Even though Prado Beauty is known for their affordable makeup brushes and strip lashes, the Native American beauty brand’s most underrated product is this pack of reusable face pads. For anyone who’s felt guilty for their not-so-eco-friendly makeup-wipe addiction (*raises hand*), these velvet and bamboo cotton pads are super soft, but won’t fall apart on you. Saturate them with your go-to makeup remover, wipe off your foundation, then toss them in the wash. How easy is that?
Bison Star Naturals
Unless you like looking and feeling ashy, you’re probably already using a body lotion post-shower. But might I suggest you swap out your boring, blah moisturizer for this lavender-scented lotion from Bison Star Naturals? The body care brand has a line of lotions that are heavy on hydration (thank you coconut and argan oil!) and light on grease.
Blended Girl Cosmetics
Blended Girl Native Glare Lash Bundle
The perfect strip lashes won’t flutter off when you blink a couple of times, look like they’re actually coming out of your eyelids, and are flexible to your unique eye shape. Luckily for us, the lashes from this Native American beauty brand—which also sells bold eyeshadow palettes and pigmented lipsticks—check off all the boxes, making you look like an absolute 10.
Ah-Shi Cream Contour Pallete
Finding a non-streaky contour palette that actually pairs well with your skin is really hard. This Native American makeup and skincare brand rises up to the challenge, though. The palette gives you buildable and pigmented coverage that’s basically a second layer of skin. Another bonus? It gives you Bella Hadid-level cheekbones without melting off your face by noon.
Yukon Soaps Body Oil & Matching Soap Combo
If you want your skin to be soft and supple (like newborn-baby, fresh-out-the-womb soft), this soap and body oil combo is here to help you out. The brand focuses on body products loaded with conditioning oils (like sweet almond and jojoba) to fend off dry skin long after you step outside of the shower.
Intertribal Beauty Cosmetics
IBC Dusk Creamy Matte Liquid Lipstick
Hi, the word “matte” doesn’t have to be synonymous with super dry and cracked lips. This Native American beauty brand is known for their featherlight liquid lipsticks that feel extra-nice on your lips (you can thank the coconut oil and vitamin E in the formula for that) without settling into your fine lines or feeling heavy on your mouth.
Niawen Native Botanical Anti-Aging Facial Oil
Massage a couple of drops of this face oil from Native American beauty brand Niawen into your skin post-moisturizer and the mix of fatty acids and oils (jojoba and rosehip, to name a few) will not only lock in the hydration from your serums and creams, but also add its own moisture boost, leaving you with glow-y skin that doesn’t feel slick or greasy at all.
Billiee Beauty Baby
Just because it isn’t summer anymore doesn’t mean you have to back off your bold and bright eyeshadow palettes. This one, from Native American beauty brand Billiee Beauty, highlights five colorful shades that’ll give your winter skin a much-needed pick me up. BTW: You can amp up the colors by patting them onto your lid with your fingers first, and then use a brush to diffuse them.
Sequoia Red Clover Mist
Listen, I love a good body mist. They’re kind of like a lightweight (and less pricey) alternative to your favorite fragrance. This pick from Native American bodycare brand Sequoia Soaps is bursting with scents of red clover (meaning it’s sweet and fruity with an earthy base). Spritz it all over your body post shower, after you towel dry, for a hydrating mist and fresh scent that’ll stay with you for hours.
Quw’utsun’ Made Tzinquaw Fragrance
This perfume from Native American beauty brand Quw’utsun’ Made is basically tobacco in a bottle. The interesting blend of notes in this fragrance (bay leaf, fir needle, bergamot, tobacco and cedarwood) gives you an overall woody scent that’s rounded out by the warm spiciness of the tobacco notes. And even though the mix of notes sounds intense, the end result is fairly light and fresh, so it won’t suffocate any passerby.
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